Tate McRae is one of the most popular artists in the world — but millions of my peers have only the faintest idea of who she is. Alternately, they’re baffled by her. Is she Britney rebooted? Is she talented? What does she mean? Does it matter? After listening to Reanna Cruz guide listeners through McRae’s sound on Switched on Pop, I knew I wanted them to come on the show and work through more of McRae’s image. We talk about her sound, of course, but also consider her through the lens of her Canadianness, her Gen-Z-ness, her ‘organic’ songwriting success on YouTube, and her popular girl vibes.Thanks to the sponsors of today’s episode!Article: Article is offering our listeners $50 off your first purchase of $100 or more. To claim, visit ARTICLE.COM/culture and the discount will be automatically applied at checkout.Zbiotics Sugar-to-Fiber: Go to zbiotics.com/CULTURESTUDY and use CULTURESTUDY at checkout for 15% off any first time orders of ZBiotics probiotics. ZBiotics has a 100% money-back guarantee, so if you’re unsatisfied for any reason they will refund your money, no questions asked.Join the ranks of paid subscribers and get bonus content, access to the discussion threads, ad-free episodes, and the knowledge that you're supporting an indie pod trying to make its way in the world. If you're already a subscriber-- thank you! Join us in the discussion thread for this episode! Got a question or idea for a future episode? Visit culturestudypod.substack.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit culturestudypod.substack.com/subscribe